Liz Wheeler, Sales Support Executive at Lancaster Reading, has taken responsibility for hosting client tours at the Jaguar Factory at Castle Bromwich. The tours last for about two and a half hours, beginning with a very upbeat and uplifting video, which sets the scene for the precision, love and care that goes into the building of each customer's car. This is then evident for the clients to see themselves as we tour the factory together.
Clients were given a choice of XJ, XK or an XF tour. The tours included watching the robots perform repetitive tasks – the XK was really interesting to see being built; aluminium rivets are used in the build and various types of aluminium go into the build, making the vehicle 60% lighter, 40% quicker and 80% re-recyclable. It was also fascinating to learn that when the XK moved into the aluminium body manufacture, all of the previous plant had to be removed and sanitised so no steel dust was left to impact on the new build.The tour leaders had previously worked on the shop floor themselves so were also able to tell us first hand how times had changed. For example, I learnt that the in pre-robot years, the employee count had been 13,000 and was now at 2,400. Robots can work a 24 hour shift, don't fall sick and don't need "comfort breaks"!
The clients were all so impressed by the experience, one of their responses is its own testimonial:
"Just a quick note on behalf of Bob and myself to thank you very much for hosting our marvelous and fascinating visit to the Jaguar XK factory tour today. A truly interesting opportunity to see first hand the very skilled processes on the assembly line. I will call you prior to my next visit to your Reading showroom and I look forward to seeing you again then".
To find out any more information about Jaguar Factory Tours, please call your Sales Executive at the Retailer on 0118 965 8600.